{"id":1679,"date":"2021-03-05T09:00:00","date_gmt":"2021-03-05T08:00:00","guid":{"rendered":"https:\/\/wp.gestion-benevole.fr\/?p=1679"},"modified":"2026-04-17T10:43:52","modified_gmt":"2026-04-17T08:43:52","slug":"reputation_attractivite","status":"publish","type":"post","link":"https:\/\/wp.gestion-benevole.fr\/?p=1679","title":{"rendered":"La r\u00e9putation de l&rsquo;organisation&#8230;"},"content":{"rendered":"<p><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\">Depuis quelques ann&eacute;es, le besoin en nombre de b&eacute;n&eacute;voles sur un &eacute;v&eacute;nement ne cesse de croitre (contraintes s&eacute;curitaire, logistique, sanitaire&#8230;) : l&#39;appel &agrave; b&eacute;n&eacute;vole s&#39;ouvre au-del&agrave; du cercle de l&#39;organisation.<\/p>\n<p>De plus en plus de b&eacute;n&eacute;voles s&#39;inscrivent sans avoir de lien direct avec l&#39;organisation. Ces b&eacute;n&eacute;voles &quot;spontan&eacute;s&quot;&nbsp;s&#39;engagent r&eacute;guli&egrave;rement dans l&#39;ann&eacute;e, sur des &eacute;v&eacute;nements vari&eacute;s : Ils r&eacute;pondent &agrave; des sollicitations des m&eacute;dias, ou&nbsp;r&eacute;seaux sociaux. Ils sont particuli&egrave;rement volatiles, n&#39;ayant pas de lien, pas d&#39;affect avec l&#39;organisation et ses membres : c&#39;est la r&eacute;putation de l&#39;&eacute;v&eacute;nement qui est l&#39;&eacute;l&eacute;ment d&eacute;clencheur de leur engagement&nbsp;<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:11pt\"><span style=\"line-height:107%\"><span style=\"font-family:Calibri,sans-serif\"><strong><span style=\"color:#c00000\"><span style=\"font-size:16px\">Quels &eacute;l&eacute;ments de r&eacute;putation peuvent toucher et attirer (ou non) les b&eacute;n&eacute;voles ?<\/span><\/span><\/strong><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"font-family:Calibri,sans-serif\">&nbsp;<strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#3c4858\">Des &eacute;l&eacute;ments<\/span><\/span><\/span><\/strong><strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#02787b\">&nbsp;ind&eacute;pendants de l&#39;organisation de l&#39;&eacute;v&eacute;nement&nbsp; :<\/span><\/span><\/span><\/strong><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 11px; margin-left: 8px;\"><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"tab-stops:list 36.0pt\"><span style=\"font-family:Calibri,sans-serif\"><strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#02787b\">Le prestige de l&#39;&eacute;v&eacute;nement<\/span><\/span><\/span><\/strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#02787b\"> :<\/span><span style=\"color:dimgray\"> dans le monde du sport, ce sera un championnat national ou international ; dans le monde de la culture, les t&ecirc;tes d&#39;affiches ou l&#39;histoire de l&#39;organisation : Un &eacute;v&eacute;nement prestigieux, m&eacute;diatis&eacute; peut g&eacute;n&eacute;rer un sentiment de fiert&eacute; pour les b&eacute;n&eacute;voles engag&eacute;s.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 11px; margin-left: 8px;\"><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"tab-stops:list 36.0pt\"><span style=\"font-family:Calibri,sans-serif\"><strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#02787b\">La Cause<\/span><\/span><\/span><\/strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\"> port&eacute;e par l&#39;&eacute;v&eacute;nement : certaines personnes se portent b&eacute;n&eacute;voles sur des &eacute;v&eacute;nements, au nom de cette Cause (ex : Octobre rose, le T&eacute;l&eacute;thon&#8230;)<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<div style=\"margin-bottom:11px\"><span style=\"color:dimgray; font-family:Arial,sans-serif; font-size:10.5pt\">Toutes les organisations n&#39;ont pas la chance de pouvoir b&eacute;n&eacute;ficier d&#39;une r&eacute;putation ind&eacute;pendante de l&#39;organisation mise en place, &#8230; mais toutes peuvent agir sur leur r&eacute;putation, via leur organisation :<\/span><\/div>\n<p><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"font-family:Calibri,sans-serif\">&nbsp;<\/span><\/span><\/span><br \/>\n<span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"font-family:Calibri,sans-serif\"><strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#3c4858\">Des &eacute;l&eacute;ments <\/span><\/span><\/span><\/strong><strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#02787b\">li&eacute;s &agrave;&nbsp;l&#39;organisation, la logistique de l&#39;&eacute;v&eacute;nement<\/span><\/span><\/span><\/strong><strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#3c4858\">&nbsp;: p<\/span><\/span><\/span><\/strong><strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\">our les b&eacute;n&eacute;voles &quot;spontan&eacute;s&quot;, 3 &eacute;l&eacute;ments vont contribuer &agrave; la r&eacute;putation de l&#39;organisation :&nbsp;<\/span><\/span><\/span><\/strong><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom:11px\"><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"tab-stops:list 36.0pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\">Quelle est la<\/span><\/span><\/span><strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#02787b\"> qualit&eacute;<\/span><\/span><\/span><\/strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\"> globale de l&#39;organisation ?&nbsp; (&quot;je veux bien &ecirc;tre b&eacute;n&eacute;vole, mais pas pour subir les critiques du public ou des participants !&quot;)<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom:11px\"><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"tab-stops:list 36.0pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\">Comment sont<\/span><\/span><\/span><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#02787b\"> <strong>accueillis \/ int&eacute;gr&eacute;s<\/strong><\/span><\/span><\/span><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\"> les b&eacute;n&eacute;voles ?&nbsp;(Consignes \/ Instructions \/ Communication \/ Modalit&eacute;s de prise de poste \/ Responsables \/ Bienveillance&#8230;)<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom:11px\"><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"tab-stops:list 36.0pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\">Quels sont les &eacute;l&eacute;ments de <\/span><\/span><\/span><strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#02787b\">valorisation<\/span><\/span><\/span><\/strong><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\"> des b&eacute;n&eacute;voles?&nbsp;(Signes distinctifs \/ Equipement \/ Echanges \/ Ecoute \/ Remerciement)<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\">\u200b\u200bSi les b&eacute;n&eacute;voles spontan&eacute;s sont volatiles, ils sont aussi tr&egrave;s &agrave; l&#39;&eacute;coute de ce qui se dit de telle ou telle organisation, se connaissent et sont bien int&eacute;gr&eacute;s dans les r&eacute;seaux de l&#39;&eacute;v&eacute;nementiel.<\/span><\/span><\/span><br \/>\n&nbsp;<br \/>\n<em><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#02787b\">&quot;Rien n&#39;influence plus les gens qu&#39;une recommandation d&#39;un ami de confiance. Une r&eacute;f&eacute;rence fiable influence davantage les personnes que le meilleur message diffus&eacute;&quot; <\/span><\/span><\/span><\/em><br \/>\n<em><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#3c4858\">Mark Zuckerberg<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:11pt\"><span style=\"line-height:normal\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:10.5pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:dimgray\">Donner la parole &agrave; vos b&eacute;n&eacute;voles pour parler de votre organisation peut &ecirc;tre un vrai levier pour booster votre r&eacute;putation et donc l&#39;attractivit&eacute; de votre &eacute;v&eacute;nement !<\/p>\n<p>Les outils vous permettant de mettre en avant les b&eacute;n&eacute;voles sont nombreux, n&eacute;cessitant un investissement ou des comp&eacute;tences plus ou moins importants.&nbsp;<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;peut contribuer \u00e0 attirer, (ou non) vos b\u00e9n\u00e9voles !<\/p>\n","protected":false},"author":2,"featured_media":1678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"La r\u00e9putation de l'organisation... | Vorg.fr","_seopress_titles_desc":"...peut contribuer \u00e0 attirer, (ou non) vos b\u00e9n\u00e9voles !","_seopress_robots_index":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-internet"],"acf":[],"_links":{"self":[{"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1679"}],"version-history":[{"count":1,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/posts\/1679\/revisions"}],"predecessor-version":[{"id":1841,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/posts\/1679\/revisions\/1841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/media\/1678"}],"wp:attachment":[{"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}