{"id":1595,"date":"2018-07-10T09:00:00","date_gmt":"2018-07-10T07:00:00","guid":{"rendered":"https:\/\/wp.gestion-benevole.fr\/?p=1595"},"modified":"2026-04-17T10:43:18","modified_gmt":"2026-04-17T08:43:18","slug":"histoire-logo","status":"publish","type":"post","link":"https:\/\/wp.gestion-benevole.fr\/?p=1595","title":{"rendered":"Histoire de Logo"},"content":{"rendered":"<p>L&rsquo;acronyme <strong>VORG <\/strong>est une contraction entre <strong>Vo<\/strong>lontaire et <strong>Org<\/strong>anisation. Le glyphe (forme des caract&egrave;res) s&rsquo;inspire du mousqueton qui lie la lani&egrave;re &agrave; la pochette.<\/p>\n<p>Le logotype est une synth&egrave;se entre le tour de cou et le porte badge incontournable dans chaque manifestation. Le design est &eacute;pur&eacute;, un simple rectangle bleu support&eacute; par un V orange.<\/p>\n<p>La couleur chaude<span style=\"color:#ed6d47\"> <\/span><span style=\"color:#c43e1c\">Orange <\/span>(Orange Pell) rappelle le <strong>dynamisme<\/strong> et la <strong>convivialit&eacute;<\/strong> que l&rsquo;on retrouve dans les manifestations. Le <span style=\"color:#17687b\">bleu<\/span><span style=\"color:#008080\"> <\/span>(Allports) plus froid, symbolise la <strong>s&eacute;r&eacute;nit&eacute;<\/strong> n&eacute;cessaire &agrave; toute organisation et gestion de b&eacute;n&eacute;voles. Enfin l&rsquo;association dans le cercle chromatique de l&rsquo;orange et du bleu est un petit hommage au style Vintage des ann&eacute;es 70, p&eacute;riode de naissance des trois cr&eacute;ateurs !<\/p>\n<p>Liens externes :&nbsp;<a href=\"https:\/\/bases-marques.inpi.fr\/\" target=\"_blank\">Bases des marques de l&#39;INPI<\/a>,<\/p>\n<p><em>Astuces : un &quot;bon&quot; logo doit respecter quelques principes, dont celui de fonctionner en plusieurs formats : du tout petit (icone de site web) au plus grand (affiche publicitaire) et &ecirc;tre d&eacute;clinable en noir et blanc (ou gris).<\/em><\/p>\n<p><span style=\"color:#c43e1c\"><em>Mots cl&eacute;s : Design, Vorg, Logo<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D&rsquo;o\u00f9 vient le nom vorg ? Comment est n\u00e9 le logo ?  Petit retour sur la gen\u00e9se de vorg.fr.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Histoire de Logo | Vorg.fr","_seopress_titles_desc":"D'o\u00f9 vient le nom vorg ? Comment est n\u00e9 le logo ? Petit retour sur la gen\u00e9se de vorg.fr.","_seopress_robots_index":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-1595","post","type-post","status-publish","format-standard","hentry","category-actualites-de-vorg"],"acf":[],"_links":{"self":[{"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/posts\/1595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1595"}],"version-history":[{"count":1,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/posts\/1595\/revisions"}],"predecessor-version":[{"id":1604,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=\/wp\/v2\/posts\/1595\/revisions\/1604"}],"wp:attachment":[{"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.gestion-benevole.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}